"JUST DO IT;" the ubiquitous nike catch phrase. The phrase, "Just Do It," prior to seeing this ad, always had an athletic connotation to me. However, this advertisement implies a completely different message. "Just Buy It," written in bold, capitol letters, below a pair of sneakers, manipulates the tesosterone-driven "just do it" mantra, in order to sell a product.
I was shocked at the blunt simplicity, but what shocked me the most is this ad was (is) probably extremely effective. This advertisement shows how we are suseptable to media manipulation, even when it is right in front of our face. (I am aware that the last statement is pretty "boneheaded," i meant to do that.)
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